University innovations for sale – analyzing the technology transfer activities of European and Japanese universities from the perspective of Science to Business marketing

Prónay Szabolcs, Buzás Norbert, Keszey Tamara, Takauyi Sakai, Kensuke Inai

In: EMAC 2016. 45th EMAC Annual Conference: Marketing in the age of data. 273 p.
Konferencia helye, ideje: Oslo, Norvégia, 2016.05.24-2016.05.27. Oslo: BI Norwegian Business School, 2016.p. 157.
(ISBN:978-82-8247-284-5)